Photo:Instagram/haileybieber; Instagram/billieeilish
Instagram/haileybieber; Instagram/billieeilish
First there wasBarbiecore, then there wascoastal cowgirlandmermaidcoresummer. But if your style radar has room for one more trend to buzz about in the coming months, it’d have to be tomato girl summer.
The newest fashion craze on TikTok isn’t entirely about dressing up like the seasonal fruit, although lots of red is involved and plenty of tomato-print clothing is welcome, nor is it about turning beet-red from the sweltering heat (but bronzed and blushed sun-kissed makeup is always welcome). It is, however, all about embracing the vibes of a chill, European summer.
Read ahead to what this new style movement is all about.
Positano on Italy’s Amalfi coast, a stronghold of villa and palazzo rentals.GettyImages
GettyImages
What Is the Tomato Girl trend?
The trend is all about embodying the romantic slow-paced living that might pop into your mind when the word “tomato” is brought about: breezy walks on the coast somewhere in Europe, strolls through the farmers market, eating antipasti in cafes, afternoon swims in the ocean — the list can go on.
The category, with208 million viewson TikTok and rising, has grown so big that Airbnb foreseesan uptick in travelto cities on the Italian coast, including Amalfi, Florence, and Sorrento, this July 4 holiday.
Its exact origins aren’t known, but a few years ago,Vogueannounced 2018the year of fruit prints, shouting out archival collections from Miuccia Prada, Stella McCartney, Wld Heart and Stella Jean as the source of their inspiration. Not much has changed.
How to Dress Like a Tomato Girl — and Where to Shop the Trend
Being a tomato girl calls for a hyper-specific wardrobe too. Must-have pieces include picnic-appropriate dresses, flowy linen pants, head scarves, espadrilles, woven handbags and more. The trend is also big on patterns, whether that be gingham or pinstripe, eyelets or florals and of course, artsy food graphics.
Meanwhile,RHODEoffers designs that are more subtle, from the beachyhalter-neck Paolo dressto its romanticPia dressfeaturing baroque patterns, puff sleeves and a ruched silhouette.
And if you thought ballet flats were out of style, think again.Dolce VitaandFor Love & Lemonssummer collaborationreintroduced the style with rose-bud straps, a tiny detail that totally encapsulates the Mediterranean-influenced trend.
Billie Eilish/instagram
Celebrities Who’ve Tried the Trend
The trend isn’t just booming online — celebrities likeBillie EilishandHailey Bieberhave given the vibe a try in real life.
The “Happier Than Ever” singer was seen wearing atomato-y corsetfrom Miaou in 2021. In an outfit photo shared to Instagram that summer, Eilish wears their now sold-outCampbell corsetfeaturing graphics of plump tomatoes.
More recently, Bieber was in France soaking in the rays on a boat and wearing a red pinstripe shirt and denim cutoff jeans.
Hailey Bieber/instagram
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EvenKourtney Kardashian Barker, whowed Blink-182 drummerTravis Barkerlast April in Portofino, Italy, was all about the tomato girl facade before it even had a name.
The bride and her family — sistersKimandKhloé KardashianandKendallandKylie Jenner, daughter Penelope Disick and stepdaughtersAlabama BarkerandAtiana De La Hoya— wereall decked out in Dolce & Gabbana, the definition of la-dolce-vita indulgence.
Needless to say, now’s the prime time to stock your closet with kitschy clothes, pack your wicker baskets and have some fun in the sun the tomato girl way.
source: people.com
