Photo: Rob’s Popcorn
TheJonas Brothershave graced stages and screens across the globe for nearly two decades. Now, they’re bringing fans something totally different: popcorn.
Nick Jonas,Joe Jonas, andKevin Jonashave launched a new “highly addicting” spiced artisanal popcorn,available for sale to fans nationwide starting Tuesday.
“It’s a wild story,” Nick, 29, tells PEOPLE. “Greg’s dad has been making this popcorn for years and would show up to shows with his popcorn.”
According to the brothers, Rob’s homemade popcorn became a staple for snacking during tours. The sweet and savory popcorn was even on their tour buses and backstage at shows during the 2019-2020Happiness Begins tour.
“It’s rare to find something that has that balance of flavor,” Joe, 32, says. “It’s so tasty and flavorful so we thought it should be on everyone’s shelf at home.”
Rob’s Popcorn/Instagram
When the trio launched theirRemember This tourthis year, they decided to start selling the popcorn at Live Nation venue concession stands so concertgoers could enjoy it.
The move inspired them to makeRob’s Backstage Popcornavailablefor sale online, so a wider audience could enjoy it.
“We asked Rob, ‘Would it be okay if we launched this and gave the experience to our fans?’ and he said, ‘Let’s do it!’ " Nick recalls.
The Naked Market
Of course, launching the product didn’t just happen overnight.
Nick, Joe, and Kevin, 33, spent more than two years perfecting Rob’s recipe, designing packaging that encapsulated the homemade origins of the spice mixture and finding a partner to help produce the product for the masses.
Never miss a story — sign up forPEOPLE’s free weekly newsletterto get the biggest news of the week delivered to your inbox every Friday.
That partner? San Francisco-based CPG (consumer packaged goods) start-upThe Naked Market.
“It’s great to have people who care about their work and keep their team tight,” Joe says of The Naked Market. “That has always been our M.O. as a band. We’ve had the same team for nearly 20 years.”
Rob’s Backstage Popcorn sells in packages of four ($19.99). To order, visiteatrobs.com.
source: people.com
