Dan Lyons , AKA Fake Steve Jobs is doing a reading of his new book , Options , in the valley . We ’re at Kepler ’s bookstore in Menlo Park — the most crucial ledger reading , being so close to the mothership . I recognize an Apple employee in the crowd . Woz is here , and when I come near him to say hello , he moved apart , modestly , as if I was reckon for a rule book behind him and he was in the way . No . “ Woz , ” I articulate , ” I ’m a big lover of your oeuvre . ” He smile , but I could severalize he was already prepping to introduce Second Council of Lyons , moment away from being on microscope stage . It ’s starting , and OMG … Woz just introduced FSJ and award him an prescribed Apple black mock turtleneck … and Owen Thomas from Valleywag , AKA Mr. Bigglesworth is sitting front row , ready to taunt him . Fiction just slammed into world and my thinker just asploded . ( Video of this here)UPDATED
https://gizmodo.com/vid-woz-gifting-the-black-apple-turtleneck-to-fake-ste-318080
He ’s speaking very fast , and conversationally , so i ’m not run to be able-bodied to get all this . Here ’ goes :
Fake Steve ’s web log started out as a learning experiment in blogging , and he figured he ’s utilise Steve to tell the stories he could n’t fit into the Forbes timeframe ( month ) .
He wanted to make money , but he could n’t just solicit ads , because he was anon . So he had the idea to make a script .
He just plugged his book , asking people to grease one’s palms it via Amazon River , and the Kepler ’s peeress just gave him a unclean flavour , and a second of scolding .
How does he channel Jobs ? He figures the wackiest chief executive officer life ever .
Then Forbes jump compose about FSJ , without make out that FSJ wreak at Forbes . They offered a reward for his identity . ( “ … an iPod … hmm .. I could utilise an iPod … ” ) No one get it on .
Then he confided he was doing FSJ to a feller worker , who told him he had to hold back it or jeopardy losing his occupation . So FSJ made up a tarradiddle about Apple going after him as an excuse to close down the web log . “ FSJ could n’t make fun of the FCC while they were trying to go after him . ” It was n’t dead on target , but the insistency picked it up as so . No one from Apple has ever contacted FSJ .
Dan is talking about how happy and surprised he is the record critical review have been positive .
Q&A : First dubiousness is mine . I postulate if the uncovering of his ID was an Apple conspiracy via Google . Woz say its possible , grin .
Now he ’s talking about VW , and how they were taunting each other over electronic mail . Owen is in the front row . They just smile and said hello to each other .
What was his fav web log post ? The iPhone launch day position was incredible . And he ’s talk about how Woz cut the bloodline . ( Woz denies it , saying how he actually was there the whole time and actually offered to let other go into the depot first . )
Dan is talking about how ludicrous it is to fend in line for thing like $ 600 speech sound , though we wo n’t abide in line against the state of war in Iraq . “ suspect , but Sad . ” So true , so on-key .
Did you write Fake Larry Ellison ? “ No I setup a protagonist of mine to publish Larry Ellison . Two days into this vacation , where I promised I would n’t work and die up to Maine I got break for being FSJ . ” It break the misstep .
People think it was over at that percentage point , that FSJ would n’t blog any longer . But he was just busy lot with the business of being outed .
What do you consider of RSJ ? “ I really admire the guy . I would n’t want to work for him , I would n’t want to be a part of his kin , but I ’m beaming he ’s here . I experience affection towards him , and i ’m from boston , and if you ’re from boston and you like someone , you take the piss out of them . ”
How do you feel about the journalists ? “ Some of them are in the elbow room . ” Looks over at Owen , drinks water supply .
Talks about Owen , and some of the narrative that both VW and FSJ setup back and forth between each other as a great show .
When FSJ call journos Filthy Hacks , he hopes hoi polloi see it as Self loathing . What do CEOs remember about reporters ? “ I roll in the hay , they kind of detest us . ”
But some filthy hack writer , he says , “ I do n’t really like , but I ’m not going to tell you who . ”
Another Q : Once you were come out , did it affect your power to report on tech ? I do n’t think I can do it anymore without some bias . “ If I was at the Times , I could n’t , but at Forbes , an opinionative pub , I can . ”
Owen Asking a Question !
How do you know when you ’re being Steve and Fake Steve on the web log . “ I understand the doubt . bastard Steve is the Third Character , who is more obnoxious . ” For representative , RSJ would n’t pay off attention to Scoble , but RSJ would .
Did you have any other assistance on the blog ? No , except a couple of daytime of faux Larry . “ I sometimes go back and tighten em up , but I forget em out there … with errors . ”
Do you purposely misquote hoi polloi on FSJ ? “ Yes , so they publish in for corrections . ”
The most commented post ever was the “ What car should I corrupt ? ” place . Unexpectedly .
Q : Did you fabricate Frigtard ?
“ I think I did , but I found other uses in google . I did n’t want to say F - uracil - cytosine - K in the former mean solar day . So I used Friggin and Tards and combined them . That ’s now been contributed to the Urban Dictionary . And so has “ To Denton . ” ”
So does it take anything to get into the res publica of mind ? “ It does , necessitate my wife . ”
Can you say namaste ? “ I do n’t really know how to say it . ” ( Someone from audience instruct him , guy says , “ It mean peace to you ” )
Dan : “ And not all that other stuff I tot ? I got that on Wikipedia . ”
Done .
Apple
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