In case you have n’t heard , fantasy authorBrandon Sandersonis running aKickstartercampaign style “ Surprise ! Four Secret Novels by Brandon Sanderson . ” It is the most successful Kickstarter of all time , with $ 30 million in toast and more money rove in every sidereal day .
Sandersonhas been very busy of late ; beyond those four Modern secret novels , he also has The Lost Metal : A Mistborn Novel arriving this fall . If you ’re not familiar with his work , he ’s an epic fantasy generator who ’s been publishing with Tor Books ( one of the premier SFF publishers in the stage business ) since 2005 and has apparently never stopped to breathe since then . He ’s gotdozensof book under his bang , let in theStormlight Archivesand the last three books of Robert Jordan’sWheel of Timeseries , which he pen out while using Jordan ’s notes as a scaffold .
Sanderson ’s $ 30 million fundraiser is no good luck ; it is the outcome of a 20 old age of hard work , humility , and availability , as well as ascience - fable / illusion fanbasethat is well - known to have money to spend on their favorite creators . You only have to look at other Kickstarters to see that , like Critical Role ’s Vox Machina aliveness or Magpie Games ’ Avatar TTRPG . Thenerdsare out in force , and just waiting for their favourite to rescue .

Image:Dragonsteel Books
In a new interview with YouTuberDaniel Greene , Sanderson run into some of the details about his new project , and specifically notice on the state of traditional publication . That ’s what happens when an writer acquires an agent ( ordinarily by cold - querying , sometimes by referral , now and again through direct lurch at a convention ) who then sells that author ’s leger to a publication family . What Sanderson is doing is very clearly not traditional publication , and is consider ego - publication , which has long been the world of zines , chapbooks , and most recently Amazon . There are some “ intercrossed ” companies in between traditional publishing and self - publication , but many of them are little more than conceit publishers – company that authors give to produce their book , a process which often swindles source , harmonize to the SFWA .
Self - publishing has been gain popularity for a act of reason – including the accessibility of Amazon and the global nature of the marketplace ( although often publishers from the spherical south and underserved countriesreport issueswith payout ) . But it has , for the most part , not upset traditional publishing company . A $ 30 million dollar Kickstarter for four Word , however , might be enough to rick question . But Sanderson says in the consultation that he does n’t desire to eschew traditional pub forever — just for this particular undertaking . His reasoning ? Bookstores . Going the ego - taphouse road makes it very hard to stagger transcript to bookstores , and there is no current plan to do so pose out on the Kickstarter page . Here is where traditional publication has the advantage . Its distribution poser can contend with Amazon , and that simulation swear on bookstores .
Sanderson believe that there is very trivial competition for Amazon out there , and bookstores are not only their good “ hedge against Amazon ’s potency . ” He also mentions in the video that “ my career was partially made by bookstore employee share my books with citizenry . And I think that bookshop are really authoritative … The more we lose the bookstores , the harder it is for new writer to crack into the industry . ”

He ’s part right-hand . He does n’t refer that only 11 % of books published in 2018 were by writer of color ( New York Times ) . The hoops debut authors have to jump through have always exist , but alwaysmore sofor people of color , homophile people , neurodiverse folks , and those with impairment . While Sanderson is incredibly gifted and has written some wonderful books , there ’s the inherent reward of being a straight , white male in a clean - dominate industry .
The struggle of multitude of color in publishing are well - document . The problems with uncoiled people gatekeeping queer medium has been all over the news with Disney ’s reaction ( or lack thereof ) to Florida ’s “ Do n’t Say Gay ” bill . The racism , homophobia , and sexism that exist in the real world are heightened in publishing , where thegatekeepersare primarily Commonwealth of Independent States , square , white cleaning woman work underneath primarily curie , neat , white human being . Sanderson continues , saying that he wants to commit a “ wakeup call to publisher … There are some things about traditional publishing that I recollect are back - thinking , and I wanted to kind of prove to them a bunch of things I ’ve been saying for many geezerhood . ”
I ’d like to know what he ’s been tell – particularly because it ’s not just his Kickstarter , but is also the product ofDragonsteel Books , Sanderson ’s own version of a traditional , mid - size press . Dragonsteel has been creating leather - bound transcript of Sanderson ’s books , particular art , and merchandise for years , and is really a middling large company that will be work with Sanderson to bring all these projects together .

It ’s clear that Sanderson is a unique case . He work hard , he ’s perplex lucky when it count , and he has the armature to capitalize on that circumstances when it shoot down in his overlap . His impact is undeniable — but will this latest undertaking have an wallop on other author who might require to try ego publishing ? There are very few who would be able to pull off a stunt like this and garner more than what they would have earn from a traditional advance . While he might hope to send off a message to the Big Five traditional newspaper publisher about the powers of ego - publishing , he might just be place a content about himself .
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