Amazon Promises Frustration-Free Packaging: Dentists, Scissor-Makers Dismayed

I ’m 100 % sure I ’m not alone when I say I hate gadget packaging — specifically the armored transparent stuff that they grapple - wrap electronic gizmos in nowadays . But an unexpected guardian saint has arrived to ease our backpacking woes : Amazon has just launched its “ Frustration - costless Packaging ” initiative . I think they should call it the “ do n’t rip out your tooth / stab your finger with scissors as you fight with charge plate ” enterprisingness , but I get the point . For now it ’s circumscribed to a little number of detail from Lord like Fisher - Price , Mattel , Microsoft and Transcend , but ultimately Amazon wants its whole catalog in soft - open software program . And that sounds a heavenly idea , and as long as it is agreener solution , it should get the environmentalists happy too . The pressing release below explains more .

SEATTLE—(BUSINESS WIRE)—Nov . 3 , 2008—Amazon.com has launched “ Frustration - Free Packaging , ” a new initiative designed to make it easier for customer to liberate ware from their packages . Amazon is focusing first on two kinds of items : those enclosed in hard fictile cases known as “ clamshells ” and those fasten with credit card - cake conducting wire ties , commonly used in toy packaging . thwarting - Free Packaging is being launched in the U.S. with 19 bestselling products from leading manufacturers include Fisher - Price , Mattel , Microsoft and electronics manufacturer exceed . The product is just the same – Amazon has just streamlined the packaging . The projection will exposit across Amazon ’s international sites begin in 2009 . “ I mean we ’ve all receive the defeat that sometimes come about when you hear to get a new toy or electronics ware out of its package , ” said Jeff Bezos , founder and CEO of Amazon.com . “ It will take many years , but our vision is to offer our intact catalog of products in Frustration - Free Packaging . We ’d wish to give thanks Fisher - Price , Mattel , Microsoft and Transcend for working with us in this effort – we truly appreciate it . ” In improver to making packages easier to open , a major destination of the Frustration - Free Packaging initiative is to be more environmentally friendly by using less packaging material . One of the first production to launch with Frustration - Free Packaging is the Fisher - Price Imaginext Adventures Pirate Ship , which is now delivered in an easy - to - open , recyclable composition board corner . The unexampled packaging eliminates 36 inches of plastic - cake telegram ties , 1,576.5 satisfying column inch of print corrugate parcel inserts and 36.1 square inches of impress close carton materials . Also eliminated are 175.25 square inches of PVC blister , 3.5 square inch of acrylonitrile-butadiene-styrene influence styrene and two molded plastic fasteners . little point , such as memory cards , are also practiced candidates for Frustration - loose Packaging . Typically encased in outsized credit card grapple to deter shoplifting , retentivity card are then localize inside orotund composition board boxes for cargo to customers . Working with Transcend , Amazon has egest the hard - to - open grapple and the indigence for an additional box . alternatively , the cards will now ship inside recyclable cardboard envelopes which apply less textile . Amazon is function to shrink the envelope size even further . Customers can order blue-ribbon detail from Fisher - Price , Mattel , Microsoft and Transcend in the new Frustration - Free Packaging for contiguous delivery . The current collection of Frustration - Free ware can be seen by going to www.amazon.com/packaging .

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