50 Cent Would Like to Talk To You About His Headphones

I became cognisant of 50 Cent ’s favoriteInstagram hashtagbefore the headphones they ’re promoting . Asnapshot of a statue orgy ? # SMSAudio . Apictureof Claire Huxtable ? # SMSAudio . Everything # SMSAudio , all of the prison term . Curtis Jackson knows a affair or two about social engagement .

We survive in a public where people judge the quality of a intersection by the individual pitch it , so of course 50 is at CES to advertize SMS Audio ( again ) . We sat down for an cozy chat ( read : carefully guided tour under PR handler ’s supervising ) about the geared wheel .

An Afternoon with 50 Cent

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What 50 Cent would like to distinguish you about his headphones is the accurate same generic promotional crap you ’re snuff it to discover from any famed person , spout off about whatever they ’re huckster , with the added flair of being the kind of person who tells shawty to party like it ’s your birthday and has a Vitamin Water drink named after him . All the while look back to his business partner ostensibly for substantiation that he ’s getting the detail ( Leontyne Price , launching escort , prescribed party seam ) right .

accidentally , 50 Cent would care to adjoin your pegleg several times . And get sort of handsy in anInstagram photoop .

To be good , 50 Cent is kind of a eldritch guy .

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50 Cent would care you to know that he had a design in psyche for headphones before he started # SMSAudio :

The factual conception , initially , the first design I had a 3D version of it before I actually had the team to make it . I knew what I desire it to look like , and then I had to find the right , I had to find ( something ) audio to produce SMS Audio .

When you ask 50 Cent about particular like driver sizes , he will give you a very adept result to a slightly different motion , and reference a hit one that came out 11 years ago this calendar month :

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We wanted to ensure that it had studio apartment sound . The process of create euphony is like , all right if you ’re in condition for the writing part , it comes out like , I can have the master end by like , take 20 transactions , 30 min , but then after I have it and I ’m excited about it , the coalesce process could go on for days . Until I think the sound is double-dyed now . And that ’s what … you want the great unwashed to discover it the way you really finished it in the studio apartment . That ’s what Studio Master , SMS is about . Studio Master Sound . When I went through , some of the grownup records in my career , whether it ’s “ In The Club , ” record , me and Dre made that record , and then via applied science , ( something ) me and Justin Timberlake worked together , and Timbaland make it .

Realizing how long it ’s been since “ In the Club ” came out will make you sense old .

50 Cent wants you to make it very clear that he is concerned about how weather and other conditions affect headphones , stemming from an experience 50 Cent had , himself personally , taking his sound into a sweat room :

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I took the phone in the sauna , and it ’s hot , and it in reality gets hot , the telephone , just different temperatures . Like right now , in New York , it ’s 6 below zero . They do n’t substantiate that even the weather today could be the reason why your phone or gadget shift down .

At this item you might be tempted to make a Nelly point of reference , but you should utilise restraint .

50 Cent would wish to make it acknowledge that SMS Audio partner Timbaland go about him about becoming involved , not the other manner around :

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The first collaborationism that I was working with guys that are studio apartment rats , both Timbaland and Dre , just in there all day every daylight , so Timbaland in reality reached out and expressed his interest … He came to me . He reach out out and I sent the software program to him and he fell in love with the actual DJ version of the actual headset . Because it ’s bulkier , feel more alike , in the transcription studio apartment he wanted to use that . And then , he in reality had the money guys , the guys he has as advisor , move into a process where he ’s now invest as a possessor and ratifier of SMS Audio .

And that he would like to find even more phone - related success than Dr. Dre :

Eventually I will [ be bigger than him ] .

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50 Cent is a Star Wars fan — did you know ? He would care you to screw — so of form Star Wars - themed SMS Audio headphones seemed appropriate . In fact , 50 Cent thinks SMS Audio could someday become the LucasFilms of the audio world :

The reason why [ a collaboration ] made sense , with Star Wars , was because the Lucas firebrand , they utilize it in a unlike format , SMS is gon na be what LucasFilms is to factual entertainment . LucasFilms , when they see how to always figure out how to incorporate and use the former engineering and extra effect to make the “ ooh ” and the “ aah ” of the actual film undertaking , we ’re go through different functionality into each one of the headset to give them an identicalness to make people have a personal attachment to it based on lifestyle .

50 Cent does not want you to take his Instagram too seriously . 50 Cent would like you to lighten up , people :

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[ My invoice ] is not a direct reflection of modus vivendi , I ’m actually entertaining . Like , I ’m trying to harbour the audience that ’s watching me instead of just take a photo of my food for thought , doing the ( something ) at the gym , self pictures of all the different … every now and then , I ’ve got about 3 , 4 of them . Everything I [ post ] , I say SMS Audio . It ’s almost to where my phone does it automatically .

50 Cent calls selfies “ self - pictures . ”

50 Cent would wish you to view 50 Cent reach a perforate bag for 10 arcsecond or so .

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