And here I was , quick to paint my bedchamber purpleness . Butif 3 M possess it , I ca n’t , correct ? Wrong ! Although under US law 3 M funnily does have a claim to the the color , it ’s not as bad as it sounds .
Intellectual property police grant for what ’s called “ trade dress”—the visual disparateness that , the hope is , grant consumer to differentiate between similar products on the basis of their descent . That means you may give your girlfriend a Tiffany necklace in that distinctive gamey box — and know she ’s not go to spread out it and have a cloud of killer bees fly into her face . Or , y’know , some find some jerry-built brand of jewellery . So a rival jeweller maker ca n’t make boxes of the same hue , hoping to piggyback on Tiffany ’s visual report .
Coke owns , to a certain extent , that color . It ’s a wacky idea — have even fond ownership over the way igniter reflect off a surface and hits our eyes — but do n’t worry , nobody really owns the coloration . In the case above , 3 M could only stop you from selling a competing merchandise apparel up in the same purple packaging . Other than that , purple is yours to love and own . Go forward , grease one’s palms those violet pant — no legal goons will come strike hard . [ viaBoing Boing ]
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