Would you believe that the 1950 Austin A90 Atlantic Convertible was conceptualize as part of an economic programme ?
Economic condition were so bleak in England following World War II that the nation adopted an “ exportation or die ” program to pull in strange up-to-dateness – primarily U.S. dollars .
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One of the solution of this insurance was the new Austin A90 Atlantic , aconvertibledesigned with the American market in mind . ride a 96 - inch wheelbase , it make it in 1949 and rode into 1950 unaltered , save up for a lower $ 2,634 toll tag end .
To Americans , the Atlantic was too belittled and too expensive : 32.4 inch short and $ 158 costly than a 1950 Buick Super ragtop . Thus , it sold poorly , and output was halted in September 1952 .
Austin ’s three car personal line of credit offered in the United States in 1950 sell just 5,452 units – most of them the cheap A40 Devon / Countryman .
No matter , the Atlantic has earn its station in Austin history . Peter Jewson , of Oxfordshire , England , was so impressed that he now owns two !
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